버드와이저의 새로운 브랜드 아이덴티티
How Budweiser Ditched Its Old Look and Crafted a New Visual Identity A 140-year-old brand's makeover By Kristina Monllos The redesign is the beer brand's 13th and marks the first time it's using the same packaging worldwide. Budweiser What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual i..