Placebo: Brian interview on Excellent Online (November 10, 2000)

Placebo Interview

By theajaysharma
November 10, 2000

Brian Molko is, without doubt, a bit of an odd duck. Capitalizing on the perfect mix of hedonism, ego, 
and androgyny, he's led his group Placebo to great worldwide success, 
while ensuring his face adorns the cover of many a magazine. But Placebo
find themselves in a bit of a sticky situation these days. The band's 
third album, "Black Market Music," was met with less-than-stellar 
reviews from the British press, and has been pretty lukewarm in sales 
since its October release... This at a time when the band's American 
popularity has reached an all-time high with the modest US alternative 
radio success of 1998's "Pure Morning." At press time, there's still no 
sign of a US release for the new record, but it's likely to happen 
sometime in the coming few months. Before the October release of "Black 
Market Music," Excellent online was able to get a few words with Molko 
prior to a London webchat. What follows is a complete transcription of 
the interview.

Interview by Scott Stegenga
EO: "Black Market Music" is released in October in the UK, but maybe not 
until next year for the US. Is this beacuse you wish to saturate the 
European market first, then hit the US?

BM: The thing about America is you need to have a 
presence there in order to seep into the public's imagination. You can't
just come over for two weeks and just expect something to happen. Its 
very difficult for non-homegrown talent to come through. You need to 
dedicate a great deal of time and put everything in its right place.

EO: Were you pleased with the reception "Without You I'm Nothing" [the band's last record] was received over here?

BM: Yeah, but we didn't get a great deal of MTV 
support, which was a shame. We did have a radio hit with "Pure Morning",
which was being played 5,000 times a week coast to coast. Its good to 
still feel like the underdog though, we sold over 150,000 copies of WYIN
in America, and that's definitely not a failure.

EO: Would you prefer to stay as the underdog with American audiences?

BM: I don't know. At present, we can pull between 
500-1000 people a night. Hopefully with this album, this can double. We 
always look upon albums as building blocks. We're interested in 
longevity, and it doesn't seem to me that America will disappear in the 
near future, so its something I hope we can build up over time, album 
after album. We do have a following, and its quite obsessive and 
extremely loyal.

EO: The first album (self titled) had a raw sexual 
energy to it, the second album conveyed a theme of relationships you've 
had with others, so what's been the drive for the third?

BM: Well, we toured for 13 months for "Without You 
I'm Nothing," so by the time we 'got out of hospital' [laughs] at the 
end of that tour and 'all the broken bones had healed,' we had done 
those songs so much on automatic pilot, that in order to feel like 
artists again, we needed to write a whole new batch of songs. We decided
we were going to take a lot more control over the production side. By 
the time we came out of the demo studio and into the real one, our 
intention was to make our classic timeless rock album.

EO: So why the title, "Black Market Music"?

BM: To create the idea of it being something 
illicit, controlled, under the counter, and forbidden fruit from the 
tree of knowledge.

EO: Your recent videos have a cinematic theme ("Pure
Morning" with its Hitchcock feel and Black Market Music's "Slave to the
Wage" which pays tribute to 'Gattaca'), do you want your further videos
to be as such rather than 'three guys playing in front of a camera?'

BM: We got bored with performance videos really 
early on into our career. They're an essential marketing tool, and a 
necessary evil, so is the front cover of your album. We always wanted to
turn these necessary evils into works of art. I was very much 
conceptually involved with our recent videos, and we would like to make 
more 'small films,' basically, and tell stories.

EO: Any more film role offerings these days? [The 
group had a stint as band members in Todd Haynes' glam-rock epic movie, 
"Velvet Goldmine."]

BM: We've been offered a lot. We actually turned 
down 'Metal God' [the upcoming true story about a Judas Priest fan who 
eventually becomes the band 's lead singer.] We weren't going to be 
Judas Priest, nor "rent-abouts" in the music industry. Everything that I
get offered has to do with music, and I'd like to something more 
challenging that uses my background in drama. Since the band is quite 
successful, and the main priority, it means I can afford to experiment a
great deal more in films so I don't have to concentrate on more 
commercial films. We've turned down a helluva lot...

EO: So do you think image is important? Has your image been incorrectly portrayed by the media?

BM: I think people have placed far too much attention purely on the image. It was never meant to attract so much 
attention simply because we didn't think that it was so shocking. It was 

just us being us. Being in a rock band gives you a great deal of freedom to explore every facet of your personality that you wouldn't be 
able to explore if you worked in a bank for example, so we embrace that 

freedom a great deal. Freedom is a lot about what the band is about 
philosophically, so being in a band allowed us to discover ourselves, and to be appreciated for it. Our image is strong, but if we didn't have music that was equally as strong, or even stronger, to back it up then 
we would be in a Milli Vanilli situation. If it were that, we probably wouldn't be making our third album, or even our second. We see ourselves primarily as musicians, not fashion queens. Even though we do believe 

in show business, and when you go to see a gig, people enjoy being 

transported to an alternative reality. They want to see something that's 

larger than life. That's what rock and roll is about, from Bowie, Iggy 

Pop, and Lou Reed onwards. We prefer the kind of stage show that's more
performing rather than look like you just came off the street. I think 
with Placebo you get the whole package. You get passion and honesty, the
communication of emotion, which is extremely important, and you get a 
strong image and powerful music as well. That's why it works so well, because all the elements are in place.

EO: Some bands today have that same substance, like The Smashing Pumpkins and The Cure, and now that they've both announced 
that they're calling it quits in the near future, would you call yourselves the new hope?

BM: It would be nice. I don't want to tempt fate by saying 'of course', but maybe in a certain way we can fill their shoes.

EO: It does seem that Cure and Pumpkins fans like your music as well.

BM: And Nine Inch Nails fans as well. Its probably because as bands we explore the darker side of human emotions. Its 
honest and it touches a great deal of people. The three of us growing up always felt like outsiders, and to a certain degree, Placebo's music is "by outsiders, for outsiders." When you come to a Placebo gig it can seem to be a convention of outcasts.

EO: So is your music very personal?

BM: It is personal. It has to be personal. A lot of bands like Oasis shoot themselves in the foot by trying to write music 
that's universal in nature, and it later falls into the realm of the cliché. The more personal you make something, the more universal it 
becomes, because essentially we're all made up of the same emotional 

stuff, and because it is so personal, there's a certain amount of 

abstraction and ambiguity which allows each listener to place themselves 

within it and make their own emotional connection which is why I think our songs mean so much to so many people.

EO: So what do you expect the listener to get from the new album?

BM: The classic Placebo themes of passion, anger, hedonism and a lot of love. We've explored the themes of voyeurism 
('Peeping Tom'), some political themes ('Spite&Malice' and 'Haemoglobin'). I think that as well as making people feel, we can make 
people think, and we can also make people dance.