IAMX: ‘Oh Cruel Darkness Embrace Me’ MV

IAMX, aka Chris Corner, isn the mastermind behind Sneaker Pimps (“6 Underground,“ “Spin Spin Sugar”) and is a major influence and artist of celebritè for bands like 30 Seconds to Mars, AFI, and Duran Duran’s Simon LeBon.

Yahoo Music is excited to premiere the video for “Oh Cruel Darkness Embrace Me,” from the brand new album Metanoia which was birthed out of Corner’s bout with chronic insomnia, an issue that almost destroyed him and the band. It took more than two years to get it under control, including a move out of Berlin to Los Angeles to regain his sanity and his creative edge.

“This video was a spontaneous event. Very quickly planned and executed,” explains Corner. “The first thought was to have someone filming us rehearsing for the tour because we had very little time. Rehearsals were going well and Danny (the director), convinced us to do something more interesting.

"So we ended up trying to capture the feeling of a real IAMX stage performance. Setting a cold mood with the lighting, dressing up, getting dirty and freaky. Keeping it simple. It’s something we’ve never actually done before. The song title sounds so tragic, but in fact I wanted to make this a sexy fun twist on unbearable frustration with the world. To have a level of funky humor. It’s all a cathartic release of negative energy.”