Helvetica the perfume

http://helveticatheperfume.com/

In 1957, Max Miedinger and Eduard Hoffmann set out to create a new sans-serif typeface for the Swiss design market. Their goal: to create a highly legible and completely neutral ｅxpression of the Modernist design movement to which they belonged. This typeface was to have no intrinsic meaning, allowing the content to convey the message. 
Helvetica has gone on to become arguably the most ubiquitous and widely used typeface in history. 
It is in this spirit that we have created the ultimate Modernist perfume – a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity.
Air. Water. You.

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가격은 62불이란다(2017년 다시 확인해보니 가격 많이 인하된 상태). 헬베티카의 향은 과연 어떨지 향이 궁금함 ㅎㅎㅎ
Times Roman과 Arial도 한 번 만들어보면 어떨까...? ㅋㅋㅋ Comic Sans는 절대 안 되고!!! ㅋㅋㅋ
이건 컨셉 작품이 아니라 실제 상품이다. 만드신 분들은 이 분들.

Guts&Glory was founded in 2012 by ginger partners in crime, Meg Paradise&Faun Chapin.
Helvetica The Perfume™ is the first limited edition product from Guts&Glory, a creative collective based in Oakland, California. Yes, this is actually real, it is not a concept piece. It is an expertly produced object available for purchase and perfect for gifting.
When we’re not developing our own products we build brands that are rooted in simple but big ideas, driven by strategic storytelling and obsessively crafted in execution. 

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독특하신 분들 같음 ㅋㅋㅋ 회사 이름도 독특함 ㅋㅋㅋ